We took YARD from zero to a cult retail name in under a year — building an audience that translated directly into in-store sales.
Started from 0 to 100K followers organically + paid.
Used a micro-influencer strategy tailored to local audiences.
Built a content mix of offers, product drops, and local activations.
Ran geo-targeted Meta campaigns for in-store footfall.
We merged retail energy with digital storytelling — building not just awareness, but queues outside stores.
Key Result 0 → 100K+ followers | Major in-store sales uplift
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