Tropical, Bold, and Unapologetically Playful. Tropiq isn’t just a lifestyle brand — it’s a vibe. From beachwear to breezy kaftans, Herumb brought the brand to life from scratch — creating an identity system that feels sun-soaked, stylish, and seriously unforgettable.
We crafted a logo that feels fresh, fluid, and fashion-forward — capturing the essence of a tropical escape with a modern twist. It’s bold, minimal, and built for versatile use across packaging, digital, and apparel tags.
From garment tags to thank-you cards and care labels, every touchpoint was designed to reflect Tropiq’s energy. We played with vibrant color pops, organic shapes, and modern typography to create packaging that feels both premium and playful.
The brand’s visual language is rooted in sun-kissed hues — think coral pinks, ocean blues, and earthy neutrals — balanced by clean, confident type. It’s vibrant, yet never chaotic.
We developed Tropiq’s voice to be easy-breezy but intentional. The tagline and brand story card introduce customers to a world where everyday feels like vacation — fun, free, and fashionably chill.
Tropiq’s audience isn’t just buying clothes — they’re buying a mood. We designed a brand that feels like a getaway: refreshing, aesthetic, and full of character — from the first scroll to the final unboxing.
Need a brand that tells your story beautifully — from logo to label?
Let’s build something unforgettable, down to the last detail.