Paalav Women's Hospital is dedicated to providing comprehensive healthcare services for women, emphasizing care, motherhood, and cultural values. Herumb was entrusted with crafting a visual identity that embodies these principles through thoughtful design elements.
The logo features a minimalist silhouette of a pregnant woman, seamlessly integrated with a flowing saree pallu. This design symbolizes maternal care and the cultural significance of Indian womanhood, reflecting the hospital's commitment to nurturing and tradition.
To complement the logo, we designed official documents that maintain a cohesive and professional brand image. These materials ensure consistent communication and reinforce the hospital's identity across all touchpoints.
Utilizing soft pinks, maroons, and golds, the color scheme evokes warmth, trust, and care. The chosen typography balances professionalism with approachability, enhancing readability while conveying compassion.
The visual identity harmoniously blends modern minimalism with traditional Indian aesthetics, creating an inviting and reassuring atmosphere for women seeking healthcare services. This thoughtful design approach ensures that the hospital's brand resonates with its target audience, fostering trust and comfort.
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