Building a Bold, Feminine, and Contemporary Digital Presence. nitara is a modern western wear label crafting statement-making gowns, dresses, and co-ords for women who own the spotlight. Herumb leads their social media strategy, bringing a sharp, stylish voice to their digital world.
We built a grid that feels luxe, fashion-forward, and confident — just like the nitara woman. From cocktail looks to boss-babe co-ords, our designs spotlight each outfit in a way that feels elevated yet relatable.
Mixing editorial vibes with clean layouts, our feed includes styled shots, lookbook carousels, quote posts, and product highlights — keeping the visual language cohesive and scroll-stopping.
Flirty, fierce, and unapologetically feminine — our content tone speaks directly to nitara’s audience. We write with attitude and flair, without losing the sophistication the brand stands for.
From collection launches to seasonal sales and festive drops, we handled end-to-end creative direction for social campaigns — driving awareness, engagement, and conversions.
In fashion, first impressions happen on Instagram. Our social strategy ensures nitara looks premium, aspirational, and consistently on-brand — attracting a fashion-savvy audience who resonate with its style.
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