Mythara is a new-age accessories brand redefining everyday carry with digitally secure leather and steel wallets. The identity had to strike a balance between craftsmanship, technology, and an Indian soul — modern yet rooted.
Designed a bilingual logo merging Hindi and English typography — a subtle fusion of culture and innovation that reflects Mythara’s essence of modern Indian craftsmanship.
Created a warm, tactile palette inspired by natural materials:
Olive Branch (#565040), Burlap (#C9BCA9), Coconut Flour (#E2DED2), Cinnamon Stick (#875F45), and Slate (#2F2E2C).
Defined a clear hierarchy using Crelon Sans for bold headlines and Helvetica Neue for body copy — ensuring premium readability. Established usage guidelines for spacing, exclusions, favicon, and digital/packaging applications.
Built a cohesive system combining metallic textures and organic undertones — echoing Mythara’s dual personality of steel strength and leather elegance.
The identity feels unmistakably Indian yet globally premium. The fusion script becomes the hero — communicating innovation and authenticity at first glance, while the color story grounds the brand in timeless sophistication.
Ready to build a brand that fuses craftsmanship and culture?
Let’s design an identity that speaks both locally and globally.