Masala Mate, a New Zealand-based food company, specializes in Indian and Kiwi fusion cuisine for takeaway. Herumb was tasked with designing a logo that encapsulates the essence of this cultural blend, appealing to a diverse clientele.
The logo features a harmonious fusion of Indian and Kiwi cultural elements, symbolizing the unique culinary offerings of Masala Mate. The design aims to be both inviting and representative of the brand's commitment to quality fusion cuisine.
A warm and earthy color palette was selected to evoke feelings of comfort and authenticity, aligning with the brand's culinary focus. The typography combines modern and traditional styles, reflecting the fusion of cultures inherent in Masala Mate's offerings.
The logo effectively communicates Masala Mate's brand identity by blending cultural symbols and a welcoming aesthetic. This design not only appeals to the target audience but also sets the brand apart in the competitive food industry.
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