For a travel brand like JBM Rovers, identity isn’t just a visual — it’s a vibe. Herumb crafted a logo that captures the thrill of the journey, the comfort of trust, and the brand’s bold sense of direction.
The JBM Rovers logo features a clean, contemporary typeface with a strong visual anchor: a compass fused into the letter “O” of "Rovers". It’s not just decorative — it reflects movement, exploration, and precise direction, all of which are core to their travel philosophy.
With a structured layout and adventurous energy, the logo balances the reliability of a seasoned travel company with the freshness of new experiences. It’s designed to work across everything — from digital banners to luggage tags.
We kept the color palette bold and confident — a deep blue paired with earthy tones — building immediate trust while still feeling inviting and energetic.
This logo isn’t just about looking good.
It feels like travel — curated, bold, and full of direction.
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