Packaging That Reflects the Strength & Sophistication of Stone. Fina Roccia is a brand known for its premium natural stone. Herumb stepped in to design packaging that reflects the product’s enduring beauty and high-value positioning — clean, strong, and unmistakably refined.
We designed outer packaging and label elements that speak to both luxury and legacy. Using bold typography, earthy textures, and a balanced layout system, the packaging enhances the product experience right from unboxing.
The design incorporates visual cues inspired by natural textures — stone grains, warm neutrals, and strong geometric lines — resulting in a look that’s grounded, premium, and timeless.
Functionality was key: our packaging not only protects but also communicates Fina Roccia’s commitment to quality, making it ideal for both retail display and B2B presentations.
Packaging is the first layer of storytelling. With Fina Roccia, our goal was simple — make the unboxing feel as solid and beautiful as the stone inside. And we delivered, with a design that’s both minimal and memorable.
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