An expressive fashion storefront organized by Collections (e.g., VAYA, Somewhere Over The Rainbow, SUT) and by Products (Kurta Sets, Co-ords, Dresses, Shirts, Bottoms, Bustiers).
We designed a dual browsing experience — allowing users to explore through Collection moods or straightforward Product categories — creating both emotional and functional engagement.
Editorial tiles such as Soft Pastels, Floral, and Classic Whites were combined with “Spotted” looks to enhance visual storytelling and make browsing feel like reading a fashion magazine.
Clean product pages with size guidance, best sellers, and clear CTAs made the buying process effortless — balancing discovery with direct conversion paths.
Brings brand voice to life while keeping shopping crisp, modern, and conversion-focused — a perfect balance of editorial storytelling and easy usability.
Have a contemporary fashion label that deserves a digital identity?
Let’s create a shopping experience that feels as refined as your designs.